Founding Cohort: 6 companies, starts Jan 18 · apply by Apr 18

Your company runs on you. We fix that.

Ninety days. Your team runs the company. You run the future.

90 daysJan 18 – Apr 18, 2027
6 companiesmax, never oversold
2 tests48 hours, then 5 days of silence
7xThe scale-up this system comes from
Watch first · 97 seconds

Founder to founder, before you scroll.

When it ends, we'll take you straight to the fit check. Three questions, three minutes.

Skip ahead to the fit check
The fit check

Which path is yours?

Three minutes. Honest verdict, including "not yet." Applications for Cohort 1 close Wed Apr 18.

Cohort 1 applications close Wed Apr 18 · 23:59 Warsaw

Six seats · the cohort starts January 18 · there is no scheduled second cohort.

The fit check routes you. The scorecard measures you. Nothing is booked and nothing is sold from either.

The diagnosis

If you went silent for 48 hours, what breaks first?

Every decision queues behind you. That's not a flaw. It's a missing system.

Roughly 8 in 10 businesses put up for sale never find a buyer. At your size, closer to 9 in 10. And 80–90% of a founder's wealth sits locked inside the company. A company that runs on you isn't just exhausting. It's illiquid.
Exit Planning Institute · State of Owner Readiness

Check your fit and find out
The 3S Method

One system.
Three moves.

See where it depends on you. Shift the authority to your team. Step back, and prove it holds.

01SEEweeks 1–4
01

The North Star Dashboard

Five numbers, reported by your team. Never by you.

CashPipelineDeliveryTeamClients

The Decision Log

Every decision that queued behind you, mapped.

The leadership meeting runs without you chairing
02SHIFTweeks 5–9

Decision Rights & Spending Limits

Who decides what, without asking. In writing.

02
48h

Silence Test #1: March 4–5

Two days dark. What breaks becomes the fix list.

First domain handoff Founder-only knowledge documented Relationships get a second face
03STEP BACKweeks 10–13

An org that doesn't route through you

The next ten hires report into the system, not your inbox.

03
5 days

The Final Exam: April 12–16

Five days of silence in the busiest week of Q4. If it holds, it's real.

Ninety days is the distance between working in the business and working on it.

We measure on January 18, and again on April 18.

The calendar

Ninety days, six markers.

  1. Jan 18–19Kickoff Intensive
  2. Jan 25Weekly rhythm starts
  3. Mar 448h Silence Test
  4. Mar 23Step-back begins
  5. Apr 125-day Final Exam
  6. Apr 18Graduation

Tuesdays · 90 minutes · 14:00 Warsaw · 13:00 London · 8:00 New York. The real work happens in your company between them.

The fork in the road

Two paths.
One destination.

The group room

The Cohort

Six companies · Tuesdays, 90 minutes

For
Founder-CEOs of 10–25-person firms · ≈ €0.5M–€2M revenue
Entry
Scorecard → qualification callYour full dependence diagnostic is delivered inside the two-day Kickoff Intensive.
Starts
January 18, six seatsApplications close Wed Apr 18. There is no scheduled second cohort.
Applications close Wed Apr 18
The private room

1:1 Private

You and Ahmed · your cadence

For
Founder-CEOs of 25–60+-person firms · ≈ €2M–€10M+ revenue
Entry
Scorecard → qualification callYou and Ahmed, nobody else in the room.
Starts
On your cadence, when the scorecard call says go

Revenue bands are orientation, not gates. The fit check asks what matters: headcount, and where the company depends on you.

Founding members lock cohort pricing for every future masar. program, a right that exists only in this cohort.

The filter

Not for everyone.
Deliberately.

This works if you are

  • A founder-CEO with 10+ people
  • Running IT or professional services
  • Ready to hand over real authority, in writing
  • Done being the bottleneck

This fails if you are

  • Solo, or a firm under 10 people
  • Shopping for a course to watch
  • Unwilling to let the team decide
  • In month-to-month cash survival

Six seats. The filter is the point.

Ahmed Hamouda speaking to a seated audience.
The operator

Built by the operator who scaled 7x.

I was the bottleneck. Every escalation, every hire, every client relationship ran through me. The department couldn't grow past what one person could hold, and I was that person.

So I built the way out, in the order you'll build it: five numbers my team reported without me, decision rights written down with real spending limits, an operating rhythm I attended but stopped chairing. We scaled 7x. By the end, it ran when I wasn't in the room.

That sequence is the 90-day system. It isn't a framework I read. It's the one I installed, under load, before it had a name.

Ahmed Hamouda. Ex-Navy officer, MSc Innovation Management. Based in Opole. masar. is run by one operator, on purpose.

7xPeople, one department
90 daysThe system, end to end
6Companies, cohort 1